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As our first ever returning guest, Peter Smith is back to talk about his new venture,

Flexin. Learn more about Flexin at https://app.flexin.io/

Computer Generated Text Transcript:

hello and welcome my friends to the growth mode conversations podcast. We are so excited to bring you this new show. I’m Matt Masur founder and chief growth officer of growth mode technologies. Your local it department. We’re a different type of tech company. And while technology is our business, our purpose is growing businesses and helping our community.

And that’s what we’re doing right here with the growth mode conversations

podcast Each week we’ll interview a different local professional, learn about their life, and get some great advice on how we can all grow and succeed from their experience. The best thing you can do to participate is visit our website growth mode, tech.com and sign up for our news. In the newsletter, you’re going to get updates on this podcast with the latest episodes, you’re going to get some technology tips, some general business information and some events that might be happening in the community.

And of course, if you need technology services to grow your business, not just support it, but make it better. That’s what we do. Again, growth mode. tech.com is the place to be, but enough with the plugs and all that , let’s get into the show.

going on. was here We

conversations

podcast.

guest

have our

I talk about the podcast.

or when I’ve

guest.

This is,

this

podcast

milestone

for the

podcast.

Popular

He’s been one of the most popular

guests so

guests so far

introduced it

about the podcast or

with them

introduced

I’ve introduced

follow up a

I

by the way So

guy man,

watched that, that,

crypto guy, man,

into

was really interesting. I was

then

into

I really

into that.

And

then they, they always tell.

they always

tell me,

This

is, this is Peter Smith, by the way.

So you’ve

already

on the

done the introduction

I, feel like you’re just a show. So

I

feel like you’re just a regular now.

So,

but,

but

they

so

me

And

me,

they’re

it’s

like,

they’re like,

you know, it’s

he’s

so

And

these different

All these different things doing.

then there’s

then

there’s thing,

thing

this flex

flex and and that’s exactly

what’s that,

and

exactly why we

have you here. Cause we are gonna focus specifically today on

On this project to describe

I don’t

things but

to

all these

things, but

Peter, welcome

back to

welcome back to the

show.

No that

know, that people are listening and watch it.

And it’s

always

satisfying to

have it All be heard

we did this for a

reason,

a reason,

not just Troy and I bet in the morning,

in the morning, this is like an actual

podcast

that,

you

people

seven to,

eight people

On because we’re not just

what’s

even about flex and we’re we’re

here

to

about flux and

really get

to

it’s

launch Right

It’s launch.

Right?

Well, yeah,

yeah, I’ll

start with

ending

of

ending the

knew that

I knew that flection was launching and I didn’t

have a date

on

We’ve

we’ve launched the product. That’s usable

now@appdotflexand.io anyone who

wants to upload a handstand, going

clicking on the

on upload

going

to

return

them

a review

of

a

handstand.

that

that

explains where fluxion is

today.

You can use it like that. And for.

that

Portion of the world for whom there’s not handstand coaches in their city or their

at this

this

is for

them. This is where

we’re

starting

with

I

have a residence here

in Syracuse.

there

there

is no

particular moment spot to go

handstand

YouTube

classes

There’s

There’s enough challenge in doing it that you really

want

a coach. If you don’t have a coach, you can get there. You can

use

YouTube

so

but

That’s

sort of how

and

evolved was out of view.

Sure.

that’s like you were saying before,

it’s

before, it’s that’s

the,

how to do it, there’s

how to

you

but

terms of did I actually that?

of did I

And

that’s that’s what

do

that?

And

coaches

talk about the need for

a

need for a is

so

prevalent

Yeah.

Yeah. I’d love

it easier

Anything

progression of what

happened

with

video in the

time

I was

the

the YouTube platform made it

anybody to

anybody to

Sure.

Sure.

So.

learn

A

period

of

period of time where I was on there, learning more about

computers

learning more

A breakdancer in

dancer in

Australia was learning more about what’s the rest

of the world

doing there.

if you There feeling where were break-dancing, it really was dependent on where you

lived, what

skills

you

Okay. So

the

what

the Brazilian

breakdancers would do

one thing this way. And power on

three or four

Characteristics, because that’s what

people learned

And together.

what people

so that

break dancer in Australia is a co-founder of the

company

and he was

And he was inspired by a French breakdancer. his

name is B boy

Jr.

B

boy

B

Jr. Can’t really walk

fact,

Can’t

You know,

from birth,

he had

a

and he learned to

dance And

dance and he learned to dance with

extreme his

And

was cool

when

It was very

very

what

you

can do

you

ever watch b-boy

Jr. He’s world

renowned

as one of the better breakdancers that has ever done

power

moves,

we

that acquire

really strong

So

So she’s 18 or so my coach Simon

atta,

he

and still learning

watch

all of a sudden he’s trying harder things

than he’s ever

tried

spent years

technology

on how

it. was 2008,

2021 people still.

People

and so

watch YouTube they’re

still learning

churn.

evolved, I

all the technology around and making

it fo

around upload. And really everybody does

upload

to

their

Right. and

this

And

this progresses

that

That’s

conversation.

YouTube

of

both sides participate

now, the

athlete

you’ve so it a two way

a two way conversation,

two

cool

It’s a two

way

conversation,

That’s great.

That’s great.

That’s

that’s

what

we see.

we

been for this I was a little here of technology there smell

to where

that you see in

the food that you see in

sorry,

the video. I’m

But

getting off

or

potential I love seeing this evolution. and we talked about this previously. I don’t remember if it was on the or off,

the off,

off, but potential

for this

technology

and the different

Well

beyond

handstands.

awesome place to start

in

awesome

of

what’s

place to

Because of what’s required of that

of that particular thing.

I just think it’s

that I’ve

I

had

vision

a moment in the beginning of this

August of this

in

and the doing something that I’ve done at

the

company, which

of

another out of mission,

values.

values.

this them out and

I sent them over to the it was

sort

quiet. and the

team

is

five

of

us

as

co-founders here at one way or

another.

We’re all

trying

and attempting

at

this handstand application.

And

then

I was

In August.

Denver

Around a campfire and

around that campfire we’re

employees

And me as

and

as a

owner

is

not

quite

the their

Yeah.

One of them

One of them

mentioned their company’s

values

and everybody

with

how silly

it

is

that

have

values

And

And

everybody said, it’s nice to work with the people at

the company,

didn’t

didn’t

like resonate with

that. Yeah.

Flexing

is a

is a mission list.

Visionless and valueless company.

and

love

I love

we

as really build an

application and it

and

and

we’ll do more as we find more success and more people believe that it works because it to

us

people that do this

for the joy of it,

It

is

so.

so,

And I’m

getting

And then getting fit and being

healthy

and enjoyable

just in the fact of itself,

it doesn’t

matter where it goes.

Really

Just

who

act

of the fitness

fun

and

enjoy.

on

the

the point his to a

lot more than

handstands.

I see

Ballet dancers

go through so much

to

get

point, his toes

planet.

The

only reason

to

just

just

for,

pleasing an

pleasing an audience or

yourself

or someone

in

the

broader

world.

But it’s

but it’s

not really about where it’s going

It’s

about where it is today.

And I think that’s in

fluxing.

We grew out a

common

a really cool spot.

we’ve

Trip for the party

booked and

that’s in a few days. and

and

listening in Syracuse is welcome.

to four

30 at common space

downtown.

We’ve

got

We’ve

got a

the

three of

three of us to Las Vegas planned out and ready for

the

next

month.

The three

of

The

three

of us have booked

it so that

we’ll

We’ve

intended to

spend the

whole learning

with handstand people.

is this

app.

for them?

Did the

best

We think

that

you think

that the whole world of

people learning might

serious

is a step market.

research,

altogether

of people avoid

avoid

You know, a lot

of

a

people

a

see what they

put

out a

survey to

you do a PR

information before you, you do

a PR.

hang out

with

best of

out

with the

the

best and see what they

see what they

of our pro

of our it’s

often

People need to do

need more

In

Well,

I actually

would say that that was more influenced

the approach

by

fitness than by

done by

software.

Sure.

fitness,

fitness, and

doing all of

what

we

doing of

specific

adaptation impose

the set of model

Okay.

What

What

a, that

move, that B boy

junior

did, which took

so much

strength.

Looked

Look.

pushups

is with no

feet. The

man is basically floating on his

in a way that

the length of

time that he

the

it, the

amount of

like

pushups

you could

do

in this

like

seem super.

Okay,

How you

How you

to do bench press, you got

there is not by doing an overhead press on a bar,

what you

what

you

do

body will specifically

adapt

trying

do that

move.

There’s progressions to

there.

It’s not an

easy thing to train

and

what

makes him who he is

and why

he’s

legendary

adapt to the

my own

coach.

But

if we go to Las Vegas and we put

this in

the hands

of

that are really using.

using

it,

We’re

going

to

adapt to the side for

of those

people.

talking about we

really do

about

on the

one side,

we

want people that have almost never done a

hand

before to

try

it

out and upload a

But on the other

on the other

this

people that know what they’re

about,

really

the ones

something or

is

something

is

you know you know what I mean?

I don’t, I

I don’t, I don’t want to use that.

a

M metaphors here.

I

just

want it to be

cool

for

them and to be thought of

like,

this is for

them. I want the people that

are really in the

and we’re

and we’re doing

people that their

want it

to be a fit for the community,

community

it’s like

that. Yeah. And

Yeah.

And

I think that if

fit

the

the people that really know their business, other

people

Sure. Absolutely.

in

Absolutely. I

think that’s a really, really

really strategy.

Think you’re probably going

to have

a

these

Vegas, too, with

too,

with these,

with these folks.

So that’s that’s pretty

that’s pretty

Us

you know, you little bit can you can

go to the

go to the

upload a video

upload

a video

quick

Like that. What’s what’s the longterm

something that

should

people

They’re going to subscribe to

they are

They’re going to

this service?

The one-time use

how’s it work?

how’s it

work?

No one who has

one who has ever learned to hands-down has gotten on the

first

drive.

the product

itself

is intentionally

email to

now. And

your And

we

mean

that by

There’s no

no

subscription.

there’s no

signup. It’s just your

email in order to get a notification

that

your video

get a

notification that and the

video

And that’s

about

that’s about

now

now on the other end of it. If you’re

a

coach.

This is

you get a

productivity booster

Okay.

Okay. When

you’re coaching And you’re doing a handstand got in the room

and they

maybe they’re each paying $20 hour and to

sense to

it

makes sense to do a class it makes sense to do a per hour.

And if you’re having

10

people

and you’ve

downtime A lot

in

there, maybe they’re each paying

a thing is

So it makes

sense

do a it’s

class.

makes

sense to do a private.

A

lot

of

a

lot

of it is

downtime. A lot of it

rest between

sets

restricting of thing

is something whereas

it goes.

rest

and conversational

and there’s

enjoyable

Parts of it

restricting

some of

the

Rest away

from the coach’s

experience

and

giving them

just the.

and it service as

a coach,

this is a real

productivity

booster,

and I believe it’s for them. other

is lot to do things like

Subscribe

to

this and

have

it be

an

additional

it’s

service that

you offer as

a coach.

They’re really

the

folks that

we think are really.

Set

into

a business.

there’s

model it’s it’s

the

really the

your customer

year.

Customer, I guess he would

but your customer

Is

customer is really

themselves. the it

Are intending

athletes

the E-bay makes money on both ends, of a marketplace with sellers and with buyers,

but we’re not sure exactly

where our

athletes

are intending to

spend in the

whole broader world.

it’s just something

that we

would

like

get

get some help

of

and I you are

that’s a major

thing

that

we

have

not

Well,

that’s,

you know, it’s interesting,

model ahead

revenue model ahead

ahead

think

the product

think you

are going

the way you’re

supposed

to

supposed

to

product

Put

how received and,

how it’s received and, and, think that’s

So

it’s, it’s to see I’m very

excited.

excited.

See

see where you take it because,

where you take

it

because

Team of brilliant people

team

brilliant people

people

doing some

really cool things

have things here. And I,

have a

hard

time not seeing

seeing

this

growing.

I don’t know

world

on

I can tell you you’ve got something on your hands

cool.

It’s pretty cool.

The

here It’s pretty

team part

is.

meaningful.

world

of

The last two

years

is men

a

of and virtual

communication. Sure.

Team

in the five of us that are getting

it started.

And two more that are also now joining

in and

part-time

ways

are

The

All of the

happening

here

Syracuse.

That’s awesome.

a

very meaningful

part

somebody for

a listener

to

I understand

it’s possible

to do these

types of

Our company

company is a Delaware C Corp that raises

money

the

the

means

that

most

Silicon valley companies,

would.

I’m

this

mark

Zuckerberg.

And I’m

very happy

that

in

Syracuse, around

around people that

I

know

that

Have

this

similar sense of wanting to participate

economy.

broader

And

so

Sure.

I see

some of what happened of we’ll from ization

work

ization of

the

sterilizing,

a little certain

parts of

the

the work,

And

certain parts And we’re

going to

continue

Company and

we’ll hire

from wherever we can find

the

best

people.

Brooklyn

very

up to in Syracuse and growing here

in

Sure.

Sure.

Syracuse of

us

are,

locals

here now.

here

now.

And

Is

down in

Brooklyn.

he’s coming

up

coming up

to be

in business in the

Simon for most variety of these

coming

to

be in a

this.

for this. behind it

and we’re

promotion of Syracuse is very much what

This is

about, and it’s a

people-based business

in the

sense of

Build a

build

a

product and

we’re

all behind them. We’re

the

gonna stay

it. But

Occasionally

we want

people to

know

you know,

That’s

you know,

you know, nice to

have the product at all, and it’s

sterile that

clean

and

fun,

but

there’s people

building

Here’s where it

here’s where it came

Right.

but that’s

wonderful.

That’s

That’s great.

how

many

the

of the team are actually on the

actually software

development

I’ll just

here for a moment.

nerdy groups here for a moment.

to Tom monks is based out of lines falls

north

of

the city,

working

on

our API

developer

or this

describe

basically

applications

Tom doing

to be saved anywhere

and angel

world or communicated to

different

applications,

Tom is

doing.

that.

then,

then And

Santiago is our

design technologist.

That

means

angel are pressing a button

or

you

like the, way

this

thing

or

when it goes

from

a

sense

of

loading

to being

finished,

Angel did that. Gotcha.

got you.

doing all of the, the visual

and the

interaction piece,

I’m

and

I’m

doing

some

of the stuff

in between what

Tom does and what angel

does to finesse and

otherwise.

maybe

I’ve

sort of

let me sort

of

round

out some hard

edges

in

terms

the whole

experience

from

folks folks, you’ve worked

Did they come together

around flexing?

of

flexing

flexing

some

and So course has worked with some

of the technical skills

that they had before.

How

Tom had done some

work with

a

done

did angel

Tom

Tom being

a

contractor professionally

has availability

to

start

off

lightweight way,

That’s great Angel, a

first time doing anything

in the

Oh wow. And

I’ll

wow.

And

I’ll

share a very

don’t want to

don’t

want to say

he’s

sort

of a shining light for

me.

He

from

working as a

security

and if you look at

And if you look at

angel,

Ulysses

he’s, fit to be a security

He

would

secure

secure your

of ours

So this

He’s a

very strong fellow who

likes to do

more

Thai

fighting,

for

as

I understood it

from a mutual friend of ours,

he wanted to

learn

programming.

way to do is the only project that ever

he’s been on this with

me

for about

this with

the

called

training in

I

just

I just shared

with

him.

You

to learn programming a

it

security

I’ve got this

I’ve got

this little thing out

at the time was called body factory,

and it’s

become

It’s

very journey from

going

entire journey

software

engineer

has rewarding and gratifying

of

that. That’s so

cool.

It’s

It’s

very,

very,

me. every time I talked to them,

rewarding and a

to just

To just have

this

Tool

that’s so

physical

actually relate to

a

interested

and

all of

what

comes

along with the job and

the dignity of.

work is

really valuable and

good job, brand new. It’s not even find something that was

find something that he was

An

in and develop,

mean it’s

an incredible skill.

I

skill.

I

it’s

it’s not for everybody.

is a think

it’s not for

everybody A

lot

of people

A lot of people that and they

I might

and bolts and they realize this is, this not for me. But,

this is this

is not for me. But

way that that realized that they to go the other and some passion

they have some skill

some

and

the

that,

because the things

that we

and things that we can do today available

and the platforms

we

So

us

to

is awesome. So seeing people

take advantage of

take advantage of that,

just

Again,

it’s that’s, that’s where I come from. So that’s

a

So that’s what excites

me,

it’s such a great story. That’s

awesome. Here.

The team is

the team

is of a size that I

can

and

sell a

two

do with the rest white

birds is

a successful real

In

New

New York,

you’ll sell a

property.

And figure out what he wants to do with the rest of his

if

time.

After you’ve earned his

commission and

what he

does

with his time,

art.

So

it’s about

our

seen any 3d

work out,

flexing, designed

all and

that,

and

if you

like our

brand

colors,

she’s picked

our And

shows them.

And

if

it’s

more

about

our vibe

Great

final new

final new there’s Simon?

Simon

Simon is

a

Syracuse

what he’s

done here in calisthenics

athlete and coach.

and

As

matter of

showed a

Rashad.

angel is for what he’s

done here

in

Syracuse.

Simon

to good, a man and a smarter

good

Anyone

is

just an Ever been,

it’s

just an

honor

honor him and the other three on the team

have

on

a

strong

coaches

to base The

and

dedication and ultimately

sort

of a

care

for

all

the athletes

that

using this

We

that

them be safe.

and people

Internet’s

Internet’s abroad spot

people have

all sorts of

advice

for

you

and

not

all

of it’s

good,

this

of

team here, I think one of our

number one

things is to be fairly

moderate

and what

impossible.

If you

worked really

hard for

very long

time,

in

a

methodical

way,

you can

make skills

that

to be

impossible

possible.

I love it.

I love it.

to leave

Peter give

of

we’re out of

Peter, give

the everybody the again

Th the website,

again,

and

Straightforward thing to

do

is

to

go

to

app and

thought flux and not IO.

It’s

all

there

Everything you need.

you need. that’s

that’s

you’re

if

screen, that’s what’s on the

that’s what’s on

the

screen

Like you said and it’s

to use, like

They could jump

available right

available right now.

on today and,

on today and

check it

out.

it out. So

Peter

Smith

flex.

flex

and

very excited.

lie. We

will, this cause the

is

Cause the

launch

be live

be live

in launch

in

he

mentioned earlier.

earlier. So,

those. Cause I’m sure you’ll see that

event up that day or, or even after the

it’ll it’ll

the fact, I’m sure.

It

find

there for you. Where

you. Where can they

you?

those?

If

you wanted

to attend the

event, you

wanted to

Check

out on

meetup.com.

If

you type in Flexon, you’ll see

us

on

there,

you can RSVP,

and get all

the

Awesome.

for joining

And so cool, Peter, thank you

for

time

Until

until

next

you’re

welcome.

and

welcome. And

thank you. It’s a joy to be here.

Maybe we can find another way

to

we

can

conversation.

thank You sir

are

shortage of topics in

is no

can have

and in

conversations

can have.

we can have,

so we will. No doubt do

again.

So

Thank you, sir.